GWS content

There’s a Giant in all of Us How we inspired connection with Sydney’s newest AFL club through relatable stories of growth and resilience. Agency: Richards Rose

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It’s what celebrity news addicts do How we leveraged WHO’s ‘guilty pleasure’ reputation to proudly win the cut-throat celebrity gossip race. Agency: FCB

Where people play for real How we used strategically located street posters to reposition under-utilised urban parks as a healthier alternative to screens. Agency: McCann Erickson

The Future of Paint How we made a splash with joyful colour to launch a new paint brand into a crowded category. Agency: FCB

COLORBOND® Matt

The Subtle Art of Standing Out How we launched COLORBOND® steel’s new natural finish while building on its home-grown strength and durability. Agency: Richards Rose

For a democracy-free future How we shocked people into appreciating Australia’s democracy by taking it away from them. Agency: FCB

Drank more than you thought? How we used bathroom media to get spontaneous pub-goers to use a call-up driving service to get themselves and their cars home safely. Agency: Mint Brisbane

Who's got a dirty mine? How we used pub bathroom media to help miners upgrade their equipment care with Wypall Industrial Wipes. Agency: FCB

Hydrate or Die How we made staying hydrated an essential and aspirational part of being a hardcore weekend motherfucker. Agency: FCB

Advice is Perpetual How we built trust for an established investment bank by proposing real advice delivered by… real advisors. Agency: Richards Rose

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