In an Australian first, we gamified MGSM's recruitment campaign to appeal to the innately competitive nature of MBA prospects. Promoted through office elevator digital, industry press, and email, this week-long online business simulation was followed by an invitation to apply to MGSM, tailored to each candidate's performance. CEOSurvivor kept an astute audience engaged over an entire week, while positioning MGSM as the exciting career-focused pathway for ambitious professionals.
